April 2007
Print and on-line ads
to gain national exposure for niche pork and nichepork.org
Nichpork.org
website making strides
Tell us how we're
doing
First NichePork
conference held in Ohio a success
Is your
nichepork.org listing up to date?
Print and on-line ads to gain national
exposure for niche pork and nichepork.org
NichePork 2007 media advertising kicks off this month in
premiere national print and on-line vehicles targeting
chefs. Schedule highlights include:
- sponsorship of ACF Today
e-newsletters reaching more than 11,000 opt-in
subscribers
with a live link to nichepork.org (ACF, or the American
Culinary Federation, is the
largest and most prestigious culinary association in the
U.S.)
- tighter focus and
increased frequency of print ads in leading publication
Food Arts as
well as maintaining exposure among the audience of Plate
magazine which is "all
about the food and menuing"
- home page banner ads
with a live link to nichepork.org on
www.FoodArts.com
Both the print and on-line
ads direct chefs to nichepork.org to find products with the
special attributes their customers are looking for such as
heirloom breeds, naturally raised and locally grown pork.
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Nichepork.org website making strides
Despite limited promotional support, nichepork.org has
consistently gained ground since its launch 3 1/2 years ago:
- site visits have nearly
tripled (from 2800 to over 8000 average monthly visits)
- each month, pages
featuring the searchable producer/processor databases
are viewed
an average of over 1500 times*
- downloads from the site
currently average 3000 per month
- the producer/processor
database has grown from an initial 20 producers in a few
states
to over 260 producers/groups and processors in almost 40
states
- nichepork.org is
considered one of NPB's stronger performing websites
NPB goals in 2007 for
nichepork.org include website activity increases and further
growth of producer and processor database listings.
* data available only
from November 2006 forward
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Tell us
how we're doing
We'd like to hear from you.
Please click here to answer our survey
question.
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First NichePork conference held in Ohio a
success
The 2007 NichePork conference held in Bryan-Montpelier, Ohio
in January received an extremely positive evaluation from
producers. The 75 producers who attended learned about local
and national trends impacting demand for niche pork
products, supply systems & producer marketing associations,
grants/proposals, and food safety issues. A favorite part of
the day, as in past NichePork conferences, were producer
presentations of personal successes and challenges - this
year featured Nick Sommers of Pine Hill Pork Farm in Indiana
(farm direct) and Chuck Cornillie of Cornillie Farm in
Michigan (organic).
The conference was sponsored by Ohio State University
Extension, Michigan State University Extension and the
National Pork Board. To view conference presentations go to
www.nichepork.org/conferences.asp.
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Is your
nichepork.org listing up to date?
If you're part of the nichepork.org producer or processor
database, now would be a great time to check your listing.
If you'd like to make any updates or changes, simply call
the Pork Checkoff Service Center at 800-456-PORK
(800-456-7675). If you know of other producers or processors
involved in niche pork production that may be interested in
being listed, have them call 800-456-PORK (800-456-7675).
There is no charge to be listed.
Producers: Click here to view your
checkoff responsibilities or call (515) 223-2620
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