LATINO CUTS

In Front End Guidance for Value-Added Networking: Marketing Pork to the Mexican Consumer in the United States, a marketing framework was provided for evaluating the potential for value-added networking among pork producers. As a case illustration, secondary data and site visit interviews with pork marketers serving primarily Hispanic customers were provided as documentation of the potential for value-added pork markets. One limitation was the omission of more detailed information on actual fresh pork products observed in Hispanic markets.

To expand on this information, prototypical cutting trials were developed to illustrate the pork products commonly observed in Hispanic markets. Following are the results of the cutting trials. This is not a scientific sampling of the yields and pricing of Hispanic pork products. However, such an effort could be undertaken by replicating the protocols employed for this analysis. It is meant to extend the case study already in progress by including photographs and illustrative yields of pork cuts. It is in the spirit of The Meat Buyers Guide published by the National Association of Meat Purveyors or the U.S. Pork Export Manual published by the National Pork Producers and the National Pork Board. A similar marketing prototype effort would be necessary to establish protocols for providing any pork product direct to an identified market.

Click here to view the Latino Cuts document

 

 

 

 

 
  
 

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