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LATINO CUTS
In Front End Guidance for Value-Added Networking:
Marketing Pork to the Mexican Consumer in the United States, a marketing
framework was provided for evaluating the potential for value-added networking
among pork producers. As a case illustration, secondary data and site visit
interviews with pork marketers serving primarily Hispanic customers were
provided as documentation of the potential for value-added pork markets. One
limitation was the omission of more detailed information on actual fresh pork
products observed in Hispanic markets.
To expand on this information, prototypical cutting trials were developed to
illustrate the pork products commonly observed in Hispanic markets. Following
are the results of the cutting trials. This is not a scientific sampling of the
yields and pricing of Hispanic pork products. However, such an effort could be
undertaken by replicating the protocols employed for this analysis. It is meant
to extend the case study already in progress by including photographs and
illustrative yields of pork cuts. It is in the spirit of The Meat Buyers Guide
published by the National Association of Meat Purveyors or the U.S. Pork Export
Manual published by the National Pork Producers and the National Pork Board. A
similar marketing prototype effort would be necessary to establish protocols
for providing any pork product direct to an identified market.
Click
here to view the Latino Cuts document
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